Craig, a seasoned camper and an avid outdoorsman, instilled in his son Jack a deep appreciation for nature from a young age. As Jack grew, so did their camping adventures, evolving from UK escapades to exploring diverse terrains across Europe and beyond. However, they often encountered a recurring issue – the complexity and physical demands of setting up traditional tents, which limited who could comfortably participate in camping.

Driven by a desire to make camping a more inclusive activity that people of all ages and abilities could enjoy, Craig and Jack embarked on a mission. They combined Craig's decades of camping experience with Jack's innovative approach to problem-solving. After numerous trials and iterations, they created the Swing Away Tent – a groundbreaking design that was easy to set up, versatile, and most importantly, inclusive.